BUILD LOG
QuickQuant turns complex market data into clear insights. When they arrived, they had a product link, a PNG logo, and no idea what to say about it.
BUILD METRICS
THE PROBLEM
No script. No voiceover direction. No motion assets. The client had a product they believed in but had not found the language to communicate it. The conversion objective was identified as part of the build, not handed over in the brief: move a first-time investor from overwhelmed to confident in 30 seconds.
THE BUILD
The script was written first. The product's positioning was reverse-engineered from the live site. What it does, who it is for, what stands between a prospect and their first action. The emotional arc was mapped before a single layer was created. Complexity in the first half, resolution in the second.
Data visualisation components built as vector systems. Motion hierarchy engineered around the script's rhythm: dense open, clean close. The VO was produced to the written script. The motion was built to the VO. Single objective, single pass.
THE RESULT
30 seconds. No revisions requested. Marked complete on first delivery without a word.
BUILD SPECS